CoachUp Nation powered by Command Center

Launched in November 2016, CoachUp Nation is the Command Center-powered publishing arm of CoachUp, Inc., whose mission and service is to connect athletes with private sport coaches for one-on- one and group training, and whose spokesperson is Steph Curry.

           Goal

 

Empower CoachUp to become the leading publisher of content related to coaching youth sports, creating stand-alone value and driving users to CoachUp’s core business of booking private and group training for its coaches.

       Execution

 

Create a fully customized back end content management system and front end user experience which is wholly integrated with CoachUp’s existing bookings site. Coaches use the ease of single sign on system which allows them to post all kinds of content, from written advice and training tips to skills videos, which connect directly to their bookings profile. Coaches’ content achievements are tracked through a built-in rewards system.

 

       Achievement

 

The seamless integration of CoachUp to CoachUpNation and Command’s expertise in content creation, distribution and growth has resulted in a fluid user experience providing value to CoachUp’s core audience, an increase in engagement and measurable growth in coach bookings.

 

Command brings further expertise with incremental high margin revenue creation via advertising, eCommerce, and lead generation  resulting in additional revenue streams driven to CoachUp through Coachup Nation and its content.

Case Study

© 2016 Command Media. All rights reserved. Command Media is a digital media company.

© 2016 Command Media. All rights reserved. Command Media is a digital media company.